Wedding Content Creators

by Emma Ghormley

If you are planning a wedding, you may be hearing buzz around a new and upcoming service for hire: Wedding Content Creators. With the explosion of social media, Instagram reels and TikTok trends, this is a growing industry in the world of events and weddings. We’ve laid out the what’s, the how’s and the why should I’s of all things content creators.

What is a Wedding Content Creator?

The job of a content creator is to capture behind the scenes, raw footage of your wedding day that is specifically geared towards social media. They are generally going to shoot all their content with their cellphone and focus on the more candid moments throughout the day. They aren’t necessarily offering the high-end, fully edited, captured memories that you are going to hang on your living room walls for years to come, but their services can add a different perspective of documenting your wedding day.

How does a Content Creator differ from a Photographer and Videographer?

Wedding photographers and videographers are going to show up on your wedding day with professional equipment and the skills to bring out the best moments of the day. You’ll be able to work with your photographer beforehand to make a list of moments you want captured and create a schedule for the day to ensure you get photos of all the important people who are supporting you on your wedding day. A videographer will be making a professional film of everything you want to remember which you’ll be able to share with others and watch again and again to remember your special day for years to come. Both a photographer and videographer are going to take some time after your wedding day to edit and create beautiful products that you will have to display and cherish forever.

Content creators are going to give you more raw, and unedited material with a fast turnaround from your wedding day. They come into the in-between moments and capture other stories happening during the day and maybe some moments that aren’t on your photographer's shot list. Content creators have the skills to create a story or a message that can increase the engagement of your social media page. If you desire to have someone create fun phone content with current social media trends, they can also create reels or TikToks of moments on your wedding day. You might even go viral!

Should I hire a Content Creator?

If you are an influencer, you might consider hiring a content creator. They create highly engaging content that can boost your social media brand. Many of them have experience in marketing or event planning and are up to date on all the current media trends. Even if you aren’t a social media influencer, you can consider the benefits of having a content creator at your wedding, as there are some great services they provide.

Think about how much you want people to be following you around with cameras during your wedding day. If capturing visual documentation for the majority of your day is a priority for you, and you don’t mind someone always snapping a photo, you can consider hiring this as a professional service. If that sounds overwhelming and unenjoyable, you can check this service off your list. We’ll lay out more pros and cons for you.

Many florists can also incorporate potted plants into your decor. You could save some for your home or hand them out to friends and family as a special memento from your wedding.

Pros of Hiring a Content Creator

One big reason to hire a content creator is that you’ll be getting an extra special amount of candid, raw footage from your day all recorded and preserved for you digitally. If there is a TikTok trend you want to create, they can direct and produce it for you. Or maybe you’d like a highlight reel of your first dance to your wedding song, they can make that happen.

Another reason for hiring a professional is if you want your wedding party to be able to put their phones away and be more present to enjoy the day with you. A content creator can essentially take on the responsibility for capturing candid photos and videos that a bridesmaid or groomsman might feel obligated to provide for you. With a hired content creator, your loved ones can sit back and relax a little, be there to support you, and not worry about capturing the little moments that a professional photographer might miss.

In addition to being more hands off, you will get all your photos from a content creator within 24-48 hours of your wedding day. It’s that instant gratification of having moments that you can post on social media immediately. They may also create some edited content and videos that take a little more time, but the turn around for receiving your content is very quick.

Cons of Hiring a Content Creator

The cost of a wedding can add up very quickly, and hiring a content creator is definitely on the luxurious side of a wedding budget. Depending on how much time a content creator will spend on your day, the cost can run from $500 to $5,000 to hire their services. You might find there are plenty of other places to prioritize your money. If you desire to have those in-between moments captured without breaking the bank, you can ask a friend or family member you trust to snap photos of behind the scenes moments on their phone for you with no cost. If you desire to create some fun viral trends on your wedding day, check with your friends and family to find someone who has experience in making reels or TikToks and knows what’s trending.

Another possible challenge with hiring a content creator is there can be a blurring of the lines between photographer and content creator. Professional photographers get priority of the visual content. You want to make sure a content creator doesn’t cross the boundaries and cause struggles for the photographer to get the photos you want taken by those with more upscale equipment and editing tools. If you do hire a content creator in addition to a photographer and videographer, make sure they are all on the same page about each of their roles and responsibilities that day.

How do I find a Wedding Content Creator?

You’ve decided to move forward with hiring a content creator, but how do you find the right fit for you? You want to go about this the same way you would look for any other wedding vendor. Reach out to businesses in your area, check out their portfolios, meet with them and be clear on what your expectations are for your wedding day. Many content creators offer different packages. They will be able to lay out what they offer and you can come to an understanding of what you want from their services. Make sure they understand you as a couple and be clear about the specifics of what content you want from them.

You could reach out to your photographer or videographer and ask if they offer any packages that would include an assistant that can take some behind the scenes or unedited shots alongside them. This way, they can more easily work with your photographer while also providing a service that you don’t have to stress about on your big day.

One more thought!

We live in a content world and social media is our information hub. Keep in mind it’s possible some of your vendors have their own content creators who are posting behind the scenes for their business social media accounts. As long as each person who is capturing content stays within their lane, everyone should be able to co-exist and get what they need. If you hire a personal content creator, make sure they are at the forefront of everyone else snapping photos for content so you get what you pay for. Your needs as a couple and your special day comes before everything else!

Content creators are becoming more viable in our culture of posting and sharing content on various social media platforms. And if that’s important to you, this could be a great service to hire! However, if you feel that investing in a personal content creator is not a priority for you or you have someone you trust who can cover what you want captured, then don’t feel pressured to follow the trend.

At Revel and Flourish, our wedding planners and florists are dedicated to our clients and ensuring they receive all the services they need. We aim to support all the vendors we work with at our events and weddings. Check out our social media pages to see our wedding, event, and floral content, along with the many businesses we have the privilege to work with.